Sarah is the Communications Director for WISE, a campaign working with businesses to encourage more girls to study maths and science and more women to join the STEM (science, technology, engineering and maths) workforce in the UK. WISE have a Royal Patron, HRH The Princess Royal, and Sarah manages her patronage for the organisation as well as all aspects of communication. Along with extensive marketing, PR, events and advertising experience Sarah also has a background in senior management and was named Institute of Directors Business Woman of the Year in 2003. Previously roles include working for One Medicare, delivering NHS care. Earlier in her career Sarah worked in advertising agencies and also owned a successful commercial photography studio. Outside of work Sarah and her husband have two school-aged children. She plays netball, enjoys her book club and socialising with friends. Sarah is a carer for her autistic son.